These days, digital marketing has become the backbone for revenue generation in companies. Digital marketers handle the organization’s online engagements and play a major role in enhancing brand awareness within the digital space. So, who really are these digital marketers? what do they do? And what kind of education or experience do they have?
Digital Marketing involves a wide range of activities from analytics to social media, content writing to graphic design, visual effects, etc. If you are interested in digital marketing, most likely you already have the skills you can hone in. Below are certain roles digital marketing opens up.
SEO Manager
SEO managers oversee the company’s overall Search Engine Optimisation (SEO) strategy from planning to implementation. Responsibilities – The objective is to improve the company’s ranking in search engines, particularly Google. Their activities include Web marketing, Web analytics, Content strategy, Social media strategy, keyword strategy, campaigns to improve search listings results. Suitable for – Professionals with a proven SEO track record, adaptability, and leadership skills will thrive in this role. They are the driving force behind the company’s online presence and need to be on top of the latest trends and know how to use them to drive traffic and increase sales. Qualifications – a bachelor’s degree and at least two years of relevant SEO experience.
PPC Marketing Manager
PPC marketing managers oversee pay-per-click campaigns Responsibilities – include running client campaigns on Google Ads, Bing, Facebook, Instagram, etc. They handle Audience targeting, keyword selection, copywriting, A/B testing, Data analysis with the objective to increase traffic and reduce ad spend through optimization.
Suitable for – PPC is all about analyzing data sets and using the information to your advantage. People who love stats and data thrive in this job.
Qualifications – a bachelor’s in Marketing, Digital Media, or a related field, and a certification in Google Ads is an asset.
Social Media Manager
Social Media Managers take care of the company’s social media strategy, including content creation and advertising. Responsibilities – They handle Posting updates, increasing followers for social media accounts, follower engagements, promoting a company’s brand and image and analyzing follower engagement. Suitable for – Anyone who loves social media and can use analytics will enjoy this role.
Qualifications – A strong understanding of social media platforms to generate leads that convert to sales is the primary requisite. SEO experience is an asset.
Marketing and Automation Specialist
Marketing and Automation Specialist handles day to day activities of a brand’s automated marketing strategy.
Responsibilities – They take care of all the tech involved such as website design and app development. Specifically, they make landing pages, set up email automation, marketing campaigns, analytics to optimize targeting, increase conversions, automate customer Communication. Suitable for – Someone who likes data, technology, and advertising can combine those interests in this role. The key to success is creating successful ad campaigns, launching them, checking the data, optimizing and adjusting, and then repeating it over again. Qualifications – A bachelor’s degree in Business or Marketing or a master’s degree in a related field.
UI/UX Designer
UI (User Interface) or UX (User Experience) designers are responsible for what users see when interacting with an app or a website. It includes everything from the way it looks and functions to the emotional reaction while using it.
Responsibilities – They take care of designing functional and visually appealing software, developing user interface elements as required, pitching ideas using storyboards, testing for bugs.
Suitable for – UX/UI is a highly specialized field and requires tech skills. Former code writers, app designers, and video game developers are the sort who do well in this position. Qualifications – A bachelor’s in Design, Computer Science, or a related field is required.
Blogger
A blogger’s primary job is to write, edit, and publish content to a website or blog. Responsibilities – The goal is to increase traffic to the site by writing content that is relevant and educational for the reader. The duties include promoting products from affiliates, writing, and researching articles, pitching ideas, maintaining the brand’s image and tone in all posts, working with the SEO team to implement keywords Suitable for – Writers suit best! If you love to learn and research, then this is for you. Qualifications – A bachelor’s in English, Journalism, or Communications.
If you are interested in pursuing any of these career choices, head over to our platform where you can find the best digital marketing training institutes. Enroll yourself in one of the many courses listed, and get started on your journey in Digital Marketing.
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